How it started
It started with a book.
For nearly forty years I worked to restore a lost American classic — a memoir locked away behind a dialect no modern reader could get through. When AI got good enough to help, I brought the project to it the way everyone does: I typed what I wanted and hoped.
Some sessions were remarkable. Others were two weeks of confident, wandering, half-right answers that ended with me ready to quit. The difference, I finally realized, was never the model and never the prompt. It was who was driving.
One night I stopped asking and started directing. In plain English I laid down the rules — who decides (me), what happens before anything proceeds (my approval), the standard for claims (show your sources or say you can’t), and what I wouldn’t tolerate (filler, flattery, guesswork dressed up as fact). Then I had it write those rules down so I’d never have to give the speech again. The next session did in twenty minutes what the previous two weeks hadn’t. That rules document is the DUI.
Also available · beta
The Dooey Motion Kit
A deterministic renderer for short animated spots. You edit one marked block of copy in a template; a headless browser performs the scene and the encoder cuts a seamless loop. The method is documented in an open preprint (Zenodo, DOI and file hash on record).
Design notes: layout is assigned by role, not by number — long lines measure their own glyphs and scale to fit, so overflow can’t occur. Loops are cut on a forced dark beat, which makes coloured backgrounds loop cleanly. The computed path is a pure function of frame index: no browser clock, so frame rate is unbounded and render time is decoupled from playback time.
A spot produced by the kit, running live.
Requirements. Editing and preview need only a web browser. Rendering to MP4/GIF uses Python, ffmpeg, and a headless browser — all free and open source, set up once; an included doctor script checks the machine and installs what’s missing. Light spots render on everyday hardware; heavier computed work wants more.
$19.99
Get the Motion Kit + DUI bundle — $19.99
Light beta: the render core is solid; the point-and-click style picker and full manual are still ahead.